This brand was born from something simple but frustrating: those freezing early morning drives in Australia. I’m Muj, and like many Aussies, I know the feeling of jumping into the car on a winter morning, shivering while waiting for the heater to kick in. At the time, my car didn’t have luxury features like heated seats, and I realised — why should comfort only be for people who can afford a high-end vehicle?

That question sparked the start of this business.

I wanted to create solutions that make driving more comfortable, affordable, and enjoyable for everyone. Our first product, the heated seat cover, was designed to give everyday Australians the warmth and relief of a luxury car feature — but at a fraction of the cost, with no complicated installation, and in a way anyone can use.

But it didn’t stop there. As I paid attention to the little inconveniences of everyday driving — cluttered dashboards, misplaced sunnies, and tickets flying around the car — I saw more opportunities. That’s where our anti-slip dashboard organisers and sun visor organisers came in: small, practical accessories designed to make driving not just warmer, but also simpler, safer, and more organised.

Our Mission

We’re more than a car accessory brand. We’re here to elevate the driving experience by putting comfort and convenience first. Every product we create solves a real problem — the kind we’ve all experienced behind the wheel — and makes your time on the road easier, safer, and more enjoyable.

Our Impact

Our vision goes beyond just selling products. We want to change the way people think about their cars: not just as a way to get from A to B, but as a space where you should feel cared for, comfortable, and in control.

By offering affordable, practical solutions, we’re democratising comfort and convenience — bringing features once reserved for expensive cars to every Australian driver. In the long run, we hope to inspire a culture where people choose thoughtful, sustainable accessories that improve their daily lives and reduce waste, instead of replacing cars unnecessarily.